He’s showing his melons.
Hailey Bieber posed almost topless on Instagram on Friday to make fun of her latest Rhode launch, Peptide Lip Treatment in Passionfruit Jelly ($16).
In fiery snaps, the 26-year-old model leaves little to the imagination in Jacquie Aichie’s 50 Diamond Bra ($10,750) holding two strategically placed passion fruit halves.
The delicate five-figure chain design is one of several “chest necklaces” offered by Aiche, who described the style as “sexy and sensual” in a 2016 interview with The Post.
At that time, the jeweler said to us, “Those who buy this are crazy about it.”
And many stars understand this; Rihanna, Vanessa Hudgens, Emily Ratajkowski, Olivia Culpo and Chrissy Teigen were spotted by the designer in similar skimpy, sparkly diamond bras.
But some followers of Bieber were confused by her barely-there bra.
One person asked, “now what does being nude have to do with lacquer?”
For more Bottom Styles you love…
She added another, “Someone explain to me how this photoshoot depicts a lip product? WHAT IS THAT. This photoshoot is screaming [sic]: WORK HARD TOO, ”said another.
A third said, “Is it just me or are these lip gloss ads getting weirder every moment…”
Not all of Bieber’s promotional shoots were that scandalous; she also paired her diamond bra with a colorful Heavy Manners bikini and a bold cycling shirt in other shots from her latest Rhode campaign.
Aiche’s designs have also been seen in stars like Jada Pinkett Smith, who donned a special $46,250 headpiece featuring 53 round, teardrop and marquise diamonds for the 2022 Critics’ Choice Awards.