Page Six may be compensated and/or receive an affiliate commission if you purchase through our links.
Celebrities can get their hands on just about any beauty product under the sun, from skin care with scorpion venom to 24-carat gold lip care.
But despite the many treatments they’ve tried, even A-listers can’t resist the temptation of something a little easier on the wallet.
From Kim Kardashian’s beauty bag to Bethenny Frankel’s famous TikTok quizzes, drugstore finds have popped up in more places than you might think.
Read on to shop the best beauty products under $25, including everything from the ointment that Beyoncé swears by to Martha Stewart’s shimmering lotion.
Click to jump to a chapter:
When it comes to makeup sponges, this might just be Hollywood’s main squeeze. Meghan Markle’s “Suits” makeup artist Lydia Sellers once told Today “the perfect tool for removing foundation”, while Kylie Richards called it “an absolute game changer” in an interview with Page Six Style.
“I say this all the time, but I DON’T KNOW what we did before Beautyblender,” Bravoleb praised. “This has completely changed the makeup game for the better. It’s perfect for blending concealer, foundation, and even some of the pesky mistakes, but most importantly, it keeps my hands clean from all the products I use.”
Self-proclaimed “accidental beauty influencer” Bethenny Frankel, while reviewing a bunch of beauty products, ranked this lipstick among the ones she “sticked to” throughout her tests.
“They’re amazing… they’re creamy, they’re beautiful,” she said in an Instagram video for the under $15 purchase. “They’re as good as they’re expensive, they’re too good to even argue.”
From runway models to reality stars, Hollywood is addicted to this volumizing formula. According to Bravo, Kim Kardashian once left her name on her now-defunct blog, Brooklyn Decker told Page Six Style, “I’m the L’Oréal Voluminous mascara girl for life. I cannot be convinced otherwise.”
Hollywood hardly ever sleeps on this Laneige sleep mask. The Korean skincare and makeup brand’s balm is loved by many superstars, including Kendall Jenner, Kate Hudson, Brooke Shields, and Kaia Gerber.
Jenner once told British Vogue about the moisturizing elixir, she didn’t just save it for the night. “I like to have this on me just to shine a bit.”
Wondering what “good stuff” Martha Stewart hides in her beauty bag? While she used many products from more expensive brands like Clé de Peau Beauté, her history-making Sports Illustrated cover view included this drugstore find for under $20.
“I use it on her every day,” makeup artist Daisy Foye told People. “I go through a tube every week. This is how she gets that dewy look, like she just got a facial. I’m obsessed with it.
Essie had more than just one. scrub with fame over the years. After all, when it comes to collecting polish, countless stars are brushing off the shadows of drugstore brands – including this color, the late Queen Elizabeth II. It is reported to be Elizabeth’s favourite.
When it comes to beauty finds under $10, this balm is on fire. Alicia Keys and Beyoncé are fans of the hydrating formula the second singer once told Allure she uses for “everything.”
“I drive with my lipstick,” she explained in 2011. “I did this trick while on vacation last summer: I used it to prep my lashes before curling them. It was like a natural mascara. It made the lashes stay curled and look shiny. I use it for everything!”
Bethenny Frankel doesn’t hide her feelings about her favorite (and least favorite) beauty products, and this concealer is no exception.
“It’s really good,” she said in a video listing products that are still in the “highly coveted real estate” of the beauty collection.
Want to say goodbye to expensive eyelashes? Rihanna’s make-up artist Priscilla Ono said she turned to Kiss’s proposals for red-carpet looks, while Lizzo wore the brand’s Lash Couture lashes ($7) at the 2021 Grammy Awards.
It may be more difficult to name someone on the A-list. Negative fan of this famous eyebrow brand. After all, the label’s 25th anniversary party gathered a crowd, including Jennifer Lopez, Kim Kardashian, and longtime client Oprah Winfrey, who celebrated her 68th birthday at the beauty party.
When Kourtney Kardashian’s Poosh dropped the 2022 Summer Mail, these bronzing drops were a huge hit and also earned a spot on our list of celeb-loved bronzers. The lightweight formula is made to be mixed with moisturizer and can be customized to create a variety of hues.
What do Billie Eilish and Beyoncé have in common (i.e. apart from their pop star status)? They both swear by Aquaphor’s moisturizing balms, Eilish tells Vogue she has a tube “with.” [her] all the time, 24/7.”
The “Renaissance” singer, meanwhile, once told Elle that she rubs Aquaphor on her face before bed.
When it’s time to melt away makeup, even Kim Kardashian loves to buy a good drugstore. The star was peeping these out of her beauty bag in an Instagram Story in 2022, and had previously dropped the brand’s original Makeup Remover Wipes ($13) by name in an Into the Gloss interview in 2015.
“They pull everything out but really gently,” he praised.
Kendall Jenner may not be an expert at cutting cucumbers, but she still appreciates the vegetable’s skincare benefits. The star splashed out on some of this refreshing face mist from one of Martha Stewart’s longtime favorite brands in a Vogue video.
Selena Gomez also holds onto her facial formula while reaching for the Aloe, Herbs, and Rosewater version ($11) on a TikTok showcasing her pre-flight morning routine.
This French drugstore brand costs much less than a flight to Paris. While Irina Shayk used her signature spray designed to “soothe, soften and calm” in a Vogue video, Spencer Pratt is so fascinated that she once said she uses it “five times a day,” according to Refinery29.
Meanwhile, Kendall Jenner prefers the brand’s Cicalfate Restorative Lip Cream ($18), as she once told Allure.
With celebrity fans like Victoria Beckham, Khloé Kardashian Tracee Ellis Ross, and Drew Barrymore, this make-up removal formula tops our list of the best skincare products according to celebrities.
Julianne Moore and Gigi Hadid expressed their love for Cetaphil cleanser, and Cara Delevingne even had a moment at the drugstore beauty brand Met Gala as she prepared for the 2023 feast with Hydrating Foaming Cream Cleanser ($10, originally $11).
“I use Cetaphil whenever I work hard or wear a lot of makeup or come from a shoot because I feel like it’s really clearing my skin,” Gigi Hadid said in her 2021 Vogue. video.
This all-purpose hydrating cream is the go-to product of Ashley Graham, who once told Into the Gloss “it’s kind of like cracks.”
Jessica Alba’s Honest Beauty brand was featured at Meghan Markle and Prince Harry’s wedding (it’s also featured in our collection of favorite beauty products) thanks to this multitasking balm.
“I tapped the Honor Beauty Magic Balm onto her cheeks to move them a little; “Because it’s glossy, it really adds emphasis to the photos,” Markle’s makeup artist Daniel Martin said in a Harper’s Bazaar interview about the big day.
You won’t have to spend a lot of money on your skincare routine to get these pore strips, Chrissy Teigen’s favourite.
He once told E, “I pretty much live in the drugstore,” and he basically pointed to these.
It won’t cost more than $10 to score this one. It’s a top 10 spray that has garnered over 17,000 largely positive Amazon ratings and a rave reviews from Hailey Bieber.
“My hair is really fine, so it gets knotted after a shower,” the star told Elle in 2019.
“Who Says” Selena Gomez doesn’t love picking up a good beauty product at the drugstore? The star sprayed this $12 detangling spray in a TikTok video highlighting her morning routine for 2022.
Kim Kardashian and North West are also fans of the formula, which they recently included in their TikTok.
Jennifer Aniston ran this detangling tool through her hair in an Instagram video.